2018 Sports Technology Awards Shortlist

The shortlist for the 2018 Sports Technology Awards has been revealed. The organisations shortlisted represent 44 sports and 20 countries, including industry giants such as Puma, Juventus, ATP, Audi, Gatorade, BBC Sport and Sacramento Kings as well as young sector disrupters such as Spalk, Sports Whispers and DNA Fit.


The 2018 Shortlist

Best App

  • ATP Media
  • Juventus Football Club
  • NeuLion
  • Ordnance Survey
  • Sacramento Kings, Golden 1 Center
  • The Great Run Company, MYLAPS

Best Broadcaster or Live Sports Experience

  • ATP Media
  • BBC Sport
  • IMG, MST and Euroleague
  • Levuro AG
  • Pitch International Football Champions Tour
  • SAM and Axon

Best Digital Development

  • DNAFit
  • Leicester City Football Club, Seven League, Sports Alliance, Pulselive, SeatGeek Enterprise (UK Sport), Digital Boutique and PCS Technology
  • Leicester Tigers and Clock Ltd
  • NBA and WSC Sports
  • OMNIGON and United States Golf Association
  • The AELTC, Wimbledon and IBM Interactive Experience

Best Elite Performance Technology

  • ILG Business Ltd
  • OptaPro and TruMedia Networks
  • SIS Pitches: SISGrass
  • STATSports Group Ltd
  • USA Hockey and New Start Mobile
  • Volt Athletics

Best Elite Sports Facility or Venue

  • Little Caesars Arena, Olympia Entertainment, Olympia Development, HOK and Barton Malow
  • Marylebone Cricket Club, Populous and Arup
  • Michael Johnson Performance
  • St. George’s Park

Best New Concept or Innovation

  • DAHU
  • DNAFit
  • ETH Zurich: Cybathlon
  • iRewind and UBS
  • Modius
  • Spalk

Best Participation Technology

  • Carestream Dental Ltd
  • ETH Zurich: Cybathlon
  • Madison Sports Group
  • Ojee Golf Ltd
  • OpenActive, Open Data Institute and Sport England
  • Teamer, Club Website, League Website and Fixtures Live

Best Technology for Athlete Welfare

  • be.care
  • Catapult Sports
  • Gait Up and POMOCA
  • FC Barcelona
  • Return2Play Ltd
  • Swansea City Football Club and Other Media

Best Technology for Fan Engagement

  • Fanpictor AG
  • R4G Ltd
  • Spalk and FIBA
  • Sports Whispers
  • Swansea City Football Club and Other Media
  • Tata Consultancy Services

Best Technology for Sports Commerce

  • adi.tv and Supponor
  • JayThom
  • KORE Software
  • Nielsen Sports
  • Sports Engineers, KNVB/Voetbalmedia and SportsAds
  • Vizrt

Most Innovative Sponsor, Rights Holder or Governing Body

  • ATP and ATP Media
  • Audi AG, Brands and Emotions GMBH and ARHT Media
  • EFL
  • FleishmanHillard, Gatorade and One Tree Forest Films
  • NASCAR and Microsoft
  • Tata Consultancy Services

Most Innovative Sports Equipment or Apparel

  • 2nd Skull, Inc
  • Carestream Dental Ltd
  • Gait Up and POMOCA
  • Magnes
  • Wattbike Ltd

Most Innovative Sports Partnership

  • BT Sport and Yospace
  • Cardiff City Football Club and Tripleplay
  • Forcetech Mouthwear, Rhino Mouthwear, Carestream, Fairbanks Dental Laboratory and Wessex Dental Laboratory
  • Genius Sports and Lega B
  • Right to Dream Foundation and Ghana Tullow Oil Plc
  • Sportradar and EHF

Most Innovative Wearable

  • Bragi
  • Catapult Sports
  • Fitbit
  • Magnes
  • Puma
  • STATSports Group Ltd

Sports Technology Agency of the Year

  • Monterosa
  • NBA and WSC Sports
  • Seven League
  • The Goat Agency
  • WePlay
  • yoveo and UBS

The 2018 ceremony will be hosted at The Roundhouse in London on May 3rd, an experience set to be enjoyed by leading industry figures, innovators and international athletes from around the world. Tickets are available now online or by calling the Awards office on +44 (0) 20 7118 2771

104 Tanja Frieden – Snowboard Cross Olympic Champion

Tanja Frieden was in second place in the snowboard cross final at the 2006 Turin Olympics until the leader Lindsey Jacobellis fell in the penultimate jump.

Tanja would cross the line first to complete her dream of becoming the Olympic Champion.

Tanja tells her story on this episode of the Best in the World with Richard Parr. 

Tanja is now a personal development coach for both sports and business people.

One of the methods she teaches is Logosynthesis.

Tanja explains what it is, how it helped her win her gold medal and how it can help you.  

Tanja tells Richard how her life changed when she became Olympic champion, why she had prepared differently for the 2010 Vancouver games and;

She talks about the injury she sustained that forced her to miss those Olympics. 

Having represented Norway and Switzerland, Tanja also clears up the inaccuracies on Wikipedia! 

You can learn more about Tanja at Tanjafrieden.ch 

 You can continue the discussion on sports and high performance in the Best in the World Facebook group 

Paul Gerhard is one of our fantastic patrons supporting our podcast.

You can do the same at patreon.com/bestintheworld 

100 Tori Bowie – 100m World Champion

Tori Bowie is the reigning Women’s 100 metres World Champion and our guest for our 100th Best in the World with Richard Parr. 

On the programme, Tori talks about her journey from winning a bronze medal at the 2015 World Championships in Beijing to earning a silver at the 2016 Rio de Janeiro Olympics to finally taking gold in London last year. 

Tori explains how she transitioned from being a long jumper to the best sprinter in the World.  

The American also has Olympic and World relay golds so Richard asks her which medal she cherishes the most. 

Tori gives us an insight into her diet, technique and daily routine.

She also talks about working with the NBA star Carmelo Anthony for a fashion shoot with Valentino.  

Tori’s website is toribowie.net and you can follow her journey on Instagram  

You can get Richard’s weekly email filled with sports news and views by signing up at sportuccino.com/email. 

You can try out audible at audibletrial.com/best. 

Plus, if you want to keep listening and learning from World and Olympic Champions then please support the Best in the World with Richard Parr podcast on Patreon at patreon.com/bestintheworld. 

Overcoming Fear To Be The Best

Casper Steinfath is one of the most successful Stand Up Paddle Boarders, winning four World titles. Born and raised on the Danish coast in Klitmøller, Casper had to first get over fear of water before he could become the Best in the World.

“I grew up in this small fishing village where people were used to working in the ocean and people didn’t really play much in the ocean,” Casper told me. “I remember as a kid I had this really strong phobia of getting my head under water. Whether it was in the swimming hall or playing with my dad in the waves I didn’t like the idea of getting my head wet. I think my dad never thought that I’d become a surfer, he’d thought I’d be a fisherman or a skier or something. Surfing was always something I did with my family. Even though I was scared of water I would still go out with my dad on his big tandem surfboard and catch waves.”

So how did Casper get over his fear?

“I think what really got me past my phobia, past that mental barrier was when my friends started surfing. When I was 10 years old I had two really good friends in my class that also got the surf bug. One thing led to the next. You know the feeling as kids when you’re being competitive and pushing each other in a healthy way. I fell so much in love with surfing then that I had to find a way to get past my fear. The fear actually turned into a good thing because today I still stay mindful of fear as a good thing.”

What advice does Casper have for anyone trying to conquer his or her fears?

“I think we all have fear in life. No matter whether you are a surfer or a mountain climber. It could be anything in every day life. Standing up in front of a group of people to give a speech can be nerve-wracking and scary. I think the best advice I can give anybody is to breathe and try to understand what it is you are doing. Because as a kid, I remember I used to look at the ocean and I would be completely awestruck. Like, ‘wow this is such a big element’. How can I even go out there and survive? And I think sometimes as humans we intimidate ourselves much more than we actually have to. It’s really good to sometimes take a step back and breathe and maybe talk to someone about what actually is happening in front of you. I don’t think it is a healthy thing just to walk away and isolate yourself. If you have a bad experience swimming for example, I think one of the best things you can do is work with that fear and turn it into something positive.”

“When you conquer that fear, it feels that the World is at your feet.”

Travel would prove to be an important part of Casper’s life. Growing up his father would take him to many different surf spots across the globe to help him understand and respect the water.

“My dad exposed to my brother and I to surfing waves of consequence, where you really have to develop your skills, and your skills as a human to understand when is the time to paddle out in the surf and when is the time to not paddle out.”

In many of the conversations I have had with World and Olympic champions they have talked about having moments of high-risk and high-reward. So I wanted to know from Casper how this could be done safely with the unpredictability of the seas.

“You can say that if you always go out in conditions that you feel comfortable in you are never going to progress.”

“If you feel that you understand the way the ocean is working, like you see the mechanics. Like how to break through the rip currents and stuff then you’ve got to go for it. But it’s only when you see the green light. All of a sudden you see a pattern. It’s like a skier sees certain lines in the mountains. It’s like a mountain biker sees certain trails and obstacles. All of a sudden as a surfer you see lines that are possible that you deemed impossible maybe days before.”

“You’ve got to push the limits at some point. At your own level.”

Casper would become Denmark’s first professional stand up paddle surfer. This has brought a lot more attention to the sport in his home country. Casper helped bring the ISA World SUP and Paddleboard Championship to Klitmøller, also known as Cold Hawaii, in 2017.

In front of his home fans he successfully defended his sprint race title. I asked Casper how he coped with the expectations of his supporters.

“Pressure is an interesting thing because it can paralyse you,” he replied. “It’s kind of like the fear of the ocean I had when I was a kid, like it could paralyse me. But you can also turn it around and use that pressure for something good.”

Fear and pressure were certainly two factors Casper faced in arguably the biggest challenge of his career. The man nicknamed ‘The Danish Viking’ had a dream of pushing himself to his limits. In February 2017 he tried to paddle 130 kilometres from Denmark to Norway.

“Why did I go back to living like the ancient Vikings? I know why. We live in a World where we have a lot of luxuries around us. We are able to live the lifestyle we want. Choose the educations we want. We can choose a lot of things. The sports we want to do. I think for me what it came down to is ever since I started stand up paddling I kept dreaming about this vessel that I was on. What is the limit? How far can I go?”

“I always grew up with stories of the ancient Vikings, like drawing out beyond the horizon. The Vikings probably did it not for the will of seeing what was beyond the horizon but you’ve also got to deal with the situation you are in.”

“For me Paddling across the Skagerrak ocean, which is what it is called between Denmark and Norway, was to test myself in the ultimate challenge. Can I do this? It is the fascination of what lies beyond the horizon, like my forefathers. It is something I set out to do on a dark February morning at 5am. And it was a very long journey. It was 130 kilometres.”

Although Casper had a support boat nearby, he was alone on his board with only his thoughts.

“Almost the hardest part was realising ‘oh my god I still have 120 kilometres to go’. Mentally it was the hardest thing to deal with. I had to find a method to break it down into segments. If I always thought about the final goal of reaching Norway, which is nearly 18 hours away I would never make it. I started breaking it down into one-hour segments. Every time I paddled five kilometres I would give my self a high 5 and a smile. Feeling like I achieved something.”

This is a method Casper believes can be implemented to complete any major achievement.

“When a goal is sometimes to big and overwhelming you gotta break it down and give yourself weight points. Whether it’s a business case you are working on or a hard training session, break it into increments; give yourself a feeling of success every time you reach one of those weight points. Then all of a sudden that big goal is a lot more achievable.”

Unfortunately on that cold day in February, Casper was unable to complete his quest.

“After 16 hours of paddling and 54,000 paddle strokes I had to call it quits. I had to stop my crossing because Mother Nature turned against us. I had a following crew with me, and my safety crew, and I deemed it was not responsible to continue fighting because the conditions were deteriorating; a storm was brewing. It was probably one of the most bitter moments in my life because I was only 12 kilometres away from Kristiansand, which was my destination. I could see the lighthouse. At this point I was actually laying on my board because the waves were big and unruly that no matter how much effort I put in I just could not stand up. So I was laying on my board paddling looking at my GPS and I was not moving. I was at a standstill. It was a very bitter moment. I put so much energy into it but I also realised I am not the master of the ocean. No matter how much I want to make it across and reach this achievement it’s just not going to happen today. Mother Nature has other plans.”

“My legs were gone. As soon as I stopped paddling it went really quick with cold setting in and I was getting close to some hyperthermia type situation. And my fingers were blue when I got on the safety boat.”

“I was at the mercy of a greater power at that moment. It was kind of humbling. It was a very humbling experience.“

You can listen to Richard Parr’s full interview with Casper Steinfath on the Best in the World with Richard Parr podcast.

99 Casper Steinfath – Stand Up Paddleboarding World Champion

Casper Steinfath grew up in a small fishing town in Denmark afraid to put his head under water.

Now he is a four-time World Champion in Stand Up Paddleboarding.  

On this week’s Best in the World with Richard Parr, Casper explains how he got over his fear of water and gives his advice on how anyone can get over their fear.  

Casper talks to Richard about the importance of pushing yourself to your limits but also respecting the water. 

The Danish surfer also discusses goal setting and how he breaks down his goals into incremental steps.  

In February 2017, Casper attempted to paddle 130 kilometers from Denmark to Norway.

The SUP star recounts this incredible story on this week’s podcast.    

You can watch Casper’s documentary Standing On Water here.

If you need something designed please check out 99 Designs at sportuccino.com/99designs 

You can get Richard’s weekly email filled with sports news and views by signing up at sportuccino.com/email. 

Plus, if you want to keep listening and learning from World and Olympic Champions then please support the Best in the World with Richard Parr podcast on Patreon at patreon.com/bestintheworld. 


98 Brandon Slay – Olympic Wrestling Champion

Brandon Slay is our first guest of 2018 on the Best in the World with Richard Parr podcast.

Brandon won gold in freestyle wrestling at the 2000 Sydney Olympics and was part of the USA coaching team for the 2012 and 2016 games.

If you have set your goals or made a New Year’s Resolution you will definitely want to listen to this.

Brandon explains how he achieved his goal of becoming an Olympic champion and why we should be setting process goals.

On the podcast, Brandon talks to Richard about being awarded the gold medal having lost the Olympic final.

The Wharton Business School graduate explains why it was easier training for the Olympics than it was being a collegiate wrestler.

Also on the podcast, Brandon gives advice to parents raising young wrestlers.

You can continue to follow Brandon’s journey @coachslay.

Want to listen back to the best episodes of 2017?

Check out the Best of the Best 2017 here.

You can get Richard’s weekly email filled with sports news and views by signing up at sportuccino.com/email.

Plus, if you want to keep listening to and learning from World and Olympic Champions then please support the Best in the World with Richard Parr podcast on Patreon at patreon.com/bestintheworld.

92 Jasey-Jay Anderson – Snowboarding Olympic Champion

“I started living a career through the journey as opposed to the result”.

After winning gold in the parallel giant slalom at the 2010 Vancouver Olympics, Jasey-Jay Anderson changed his perspective.

On this week’s Best in the World with Richard Parr, Jasey-Jay Anderson admits he now sacrifices results for information.

This is to help him improve the snowboards he produces for his company.

The Canadian has appeared in five Olympics and discusses the highs and lows of his career with Richard.

In this fun interview, Jasey-Jay chats about how a clown helped him learn to ski, what his mother said to him before the 2010 games and explains the story behind his lucky socks!

You can learn more about Jasey-Jay and his snowboards on Facebook.

If you enjoy our podcasts and would like to support our show please head to patreon.com/bestintheworld

91 Brad Jacobs – Curling Olympic Champion

This week on the Best in the World with Richard Parr the Olympic curling champion Brad Jacobs joins us.

Alongside Ryan Fry and his cousins, Ryan and E.J. Harnden, Brad led Canada to a gold medal at the 2014 Sochi games.

On this podcast, Brad Jacobs tells Richard what it’s like competing with his cousins.

The skip talks about the level of competition in Canada and the pressure of performing for the country at a Winter Olympics.

Brad also reveals his fitness regime, diet and pre-game routine.

You can learn more about Brad and his team at teamjacobs.com.

Please support our podcast at patreon.com/bestintheworld

Sports Audiobooks you’ve got to listen to

I’ve just started listening to an Audiobook called Legacy by James Kerr. James spent time with the New Zealand rugby team to uncover 15 lessons in leadership.

I really enjoy audiobooks and have listened to quite a lot over the last couple of years. So today I thought I’d share with you some of my favourite sports audiobooks.

Before I start, if you aren’t already subscribed to Audible you can try out their service for 30 days for free (that includes one free audiobook download) by going to audibletrial.com/best

This was written just before Carlo Ancelotti became manager of Bayern Munich (he has now been sacked). It’s not your typical autobiography. It’s mainly about the Italian’s managerial career at AC Milan, Chelsea and Paris Saint-Germain and the leadership method he uses. It’s appealing for those interested in football but also anyone who wants an insight on a managerial philosophy that could be applied to any workplace.

He’s one of the most outspoken, arrogant yet talented footballers ever. Zlatan Ibrahimovic doesn’t hold back in this autobiography especially towards his coach at Barcelona Pep Guardiola! We learn about his life growing up in Sweden, his relationship with his agent Mino Raiola and his feelings towards the Swedish press. One of my favourite stories is how he makes a real-life friend with a guy he was regularly playing Playstation with. Next time you are online, just think you could be facing, and most likely losing to, Zlatan!

Not many people can say they scored the winning goal in a World Cup final. Andres Iniesta can having netted the winner for Spain in 2010. While Zlatan had his problems with Pep, Andres flourished. We hear the story about a young boy who struggled to adjust when he first moved to Barcelona’s La Masia academy but went on to win two European Championships and a World Cup with Spain and eight league titles and four Champions League crowns with Barca.

Not just a sports book but a brilliant book nonetheless. This was my first audiobook when I joined Audible and it’s one of my favourites. It’s an incredible story of an Austrian moving to the United States who went from being Mr Universe to becoming a property mogul and then the highest paid actor in Hollywood and then the Governor of California. It’s a wonderful advert for the American Dream but the Governator explains clearly how he achieved these feats.

In the Best in the World with Richard Parr podcast I interview World and Olympic Champions to find out what they do differently to be the best. David Epstein’s book The Sports Gene has helped me think about some of the questions I ask these champions. David travels the World to get answers for the nature v nurture debate and the 10,000 hours rule. If you liked Matthew Syed’s book Bounce, you’ll like this.

Good things happen to good people. Many of you know I love wrestling and in 2009 I met Daniel Bryan in Houston. He was just arriving for a Ring of Honor wrestling event that I was going to. He was a really nice guy and ever since then I have followed his career. This book chronicles his underdog story of wrestling in bingo halls to being in the main event of the biggest wrestling show on Earth, Wrestlemania 30. One thing I must add about this book though is I’m not a fan of the narrator. From what I recall he mispronounces quite a few names. Apart from that it’s a great tale.

There you have it, some of my favourite sports audiobooks. Let me know if you download and listen to these using audibletrial.com/best.

Sportuccino Founder Richard Parr

This article was first posted in the Sportuccino Friday email. If you want news and views on sports and social media straight to your inbox sign up here.

87 Graeme Dott – Snooker World Champion

“I was showing up to tournaments. Beat, home, depressed. Go to the next tournament. Beat, home… it was just horrible.”

In 2006 Graeme Dott won the World Snooker Championship for the first time.

Following that success, Graeme suffered from depression and he opens up about it in this week’s Best in the World with Richard Parr.

Graeme also talks about his two other final appearances at the crucible in 2004 and 2010.

Graeme Dott discusses the mental exhaustion involved in the sport, how he broke his wrist playing football in China and his thoughts on World Snooker today.

The Rangers fan also shares his experience of parading the World title at Ibrox.

Please support our podcast at patreon.com/bestintheworld